4 day week

The BrandPipe Group joined a growing list of pioneering UK employers voluntarily offering a 4-day working week to all its employees, where it has reduced working time to 32 hours including breaks with no reduction in pay, rather than creating fewer working days with longer shifts.

The 6-month trial began in November 2024. Run by the 4 Day Week Foundation, flexible working consultancy Timewise, with research support from University of Cambridge, Boston College and The Autonomy Institute. The results, including those of BrandPipe were presented to the Government in Summer 2025.

Geoff Slaughter, BrandPipe CEO, presented the company's findings to Ministers and business leaders at the House of Commons in October 2025. Read more about that here

Headlines:

• This is a continuation of successful prior trials where the aggregate results are:
  • 92% of companies continued after the trial
  • Commercial and performance metrics improved across the board
  • 71% reduction in employee burnout
  • There was a substantial decline (57%) in the likelihood that an employee would quit, dramatically improving job retention.
  • There was a 65% reduction in the number of sick days

How BrandPipe prepared:

• Arranging new working patterns
• 6-weeks of workshops
• participation in the research study for Boston College and
• new prioritisation strategies and tools

Why we did this:

• The commercial argument is strong: higher performance, lower burnout, people retention and compelling offering to future jobseekers
• The people argument is strong: work-life balance, mental wellbeing, better productivity, quality and decision making through greater rest and recovery

What this means for clients:

• There is no decrease in skills coverage or "net availability"
• There is a BrandPipe SME and decision maker available to clients in all key areas across the working week
• BrandPipe staggers rest days, and each team member’s responsibilities are shadowed by another
• Email signatures show each team member’s availability